Ideas that hit hard.Branding that sticks.

Khaled Saab — Creative Director  ·  Brand Strategy  ·  Story-Led Direction

View the Work Get in Touch
30+
Years Experience
500+
Projects Delivered
50+
Global Brands
MENA
& Global Remote
Selected Work

Campaigns & brand systems that resonate

Three decades leading creative for global brands across automotive, FMCG, banking, telecom, and beyond. Click any project to view it larger.

Bank AlJazira “Digiman” — Digital Banking Launch
BankingBank AlJazira“Digiman” — Digital Banking Launch
Bank AlJazira Digital Banking — App & Campaign System
BankingBank AlJaziraDigital Banking — App & Campaign System
Zain Data Roaming Campaign
TelecomZainData Roaming Campaign
Zain The World, One Rate
TelecomZainThe World, One Rate
Mercedes-Benz Ramadan Night Campaign
AutomotiveMercedes-BenzRamadan Night Campaign
Mercedes-Benz Desert Campaign
AutomotiveMercedes-BenzDesert Campaign
Mitsubishi 50th Anniversary Campaign
AutomotiveMitsubishi50th Anniversary Campaign
Automotive Lubricants — Gold Series
AutomotiveAutomotiveLubricants — Gold Series
OMO — Unilever Saudi National Day
FMCGOMO — UnileverSaudi National Day
OMO — Unilever We Grow With a Nation
FMCGOMO — UnileverWe Grow With a Nation
CPC Construction Products — Campaign
ConstructionCPCConstruction Products — Campaign
Saudi Enaya Brand Identity System
IdentitySaudi EnayaBrand Identity System
Palma Brand Identity
IdentityPalmaBrand Identity
Corporate Annual Report — Design
DesignCorporateAnnual Report — Design
About

A builder, not just a creator

I'm a multidisciplinary Creative Director with 30+ years turning ideas into stories, campaigns, and brand systems that resonate. I don't just design — I shape emotions, build narratives, and create brand worlds that connect deeply and strategically.

From Mercedes-Benz and Unilever to Mitsubishi, Zain, and the region's leading banks, I've led campaigns, reimagined identities, and turned strategy into compelling content that drives results.

Brand StrategyCreative DirectionIntegrated CampaignsBrand IdentityStorytellingArt DirectionTeam Leadership

Creative Philosophy

Clarity before creativity.
Meaning before design.
Structure before scale.

Bilingual (Arabic / English). Based in Jeddah, Saudi Arabia — available full-time, fractional, or remote worldwide.

Trusted By

A career of top-tier clients

Client roster — Mercedes-Benz, Rolls-Royce, Unilever, Nestlé, Saudia, Careem, Bank AlJazira, SNB, and more
Contact

Let's build something worth noticing

Open to creative leadership, consulting, and remote projects worldwide.

ksaab75@gmail.com +966 50 637 6801 LinkedIn
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